At Forward Storage, your trust matters. We respect your privacy and want you to understand how we collect, use, protect, and share your information. Our customers are people — not just data — and we treat your information with that same respect.
This Privacy Policy (“Policy”) explains how Forward Storage (“we,” “us,” or “our”) collects, uses, stores, and discloses information when you interact with us by phone, online, or through any of our services, including our website www.forwardstorage.com (the “Site”), mobile sites, and applications.
By using our services or visiting our Site, you consent to the practices described in this Policy. We may update this Policy from time to time, and your continued use of our services signifies acceptance of any changes.
1. Information We Collect
We collect two categories of information:
A. Non-Personally Identifiable Information
Information that does not directly identify you, such as:
- Browser type, device type, operating system
- Pages viewed, time spent on the Site
- Aggregated or statistical usage data
- Anonymous site interaction or click behavior
We may use or share aggregated data for analytics, service improvement, or marketing insights.
B. Personally Identifiable Information (PII)
Information that identifies you as an individual, such as:
- Name
- Email address
- Phone number
- Mobile number and SMS opt-in status
- Billing and payment information
- Address
- Driver’s license or ID information (when required for rentals)
- Account username and password
- Communication preferences
- Any information you provide while using our services, renting a unit, filling out a form, or contacting us
Non-personal information becomes personal if it is linked to identifiable details.
2. How Information Is Collected
We collect information in three primary ways:
A. Information You Provide Directly
Examples include:
- Creating an account
- Submitting a rental reservation
- Contacting customer service
- Providing payment information
- Opting into text messages
- Filling out forms or requesting support
B. Information Automatically Collected (Cookies & Tracking Tech)
We use cookies, pixels, web beacons, and similar technologies to gather information such as:
- Site activity
- Device/browser data
- Email interaction
- Advertising performance
You may disable cookies through your browser, but doing so may limit certain Site functionality.
C. Information from Third Parties
We may receive information from:
- Payment processors
- Marketing partners
- Identity verification services
- Digital advertising partners
- Public databases
Once combined with our data, this information is treated as PII under this Policy.
3. Why We Collect Information
We collect and use your information to:
- Provide and manage your storage unit rental
- Process payments and send billing reminders
- Deliver customer support
- Communicate account or service updates
- Send transactional alerts (including SMS if you opt in)
- Improve our website and overall services
- Prevent fraud and enhance security
- Personalize your experience
- Comply with legal requirements
4. Text Messaging (SMS) Privacy and Compliance
If you opt in to receive text messages from Forward Storage, we may send you:
- Account alerts
- Rental confirmations
- Gate access information
- Payment reminders
- Service updates
- Support messages
Your SMS Data Will Not Be Shared
Forward Storage does not share, sell, rent, or disclose:
- Your mobile number
- SMS opt-in or opt-out status
- SMS message history
- SMS subscriber details
This information is never shared with outside companies for:
- Marketing
- Advertising
- Lead generation
- Resale
Your SMS data is used only for Forward Storage service-related communications.
You may opt out at any time by replying STOP.
5. Who We May Share Information With
We may share your PII with trusted third parties only when necessary to operate our business, such as:
- Payment processors
- Technology providers
- Customer support platforms
- Identity verification vendors
- Cloud hosting partners
- Government agencies when required by law
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
6. Your Choices & Controls
- Account Access: You can log in to update your profile information.
- Email Preferences: You may unsubscribe from marketing emails at any time. Transactional emails may still be sent.
- Cookies: You may disable cookies, though some functions may not work properly.
- SMS Opt-Out: Reply STOP to opt out.
- Account Closure: You may request that we close your account. Some information may be retained for legal or operational purposes.
Do-Not-Track: Because no consistent industry standards exist, we do not currently respond to DNT signals.
7. Security Measures
We use reasonable administrative, technical, and physical safeguards to protect your information. While no system can be guaranteed 100% secure, we take privacy and security seriously.
Specific protections for mobile/SMS subscriber data include:
- Restricted internal access
- Encryption where possible
- Segmented data storage
- No external sharing of SMS consent or phone numbers
You provide information at your own risk, but we make every reasonable effort to protect it.
8. Links to Third-Party Websites
Our Site may link to third-party sites that we do not control (such as social media platforms). Their privacy policies govern those sites. We are not responsible for third-party practices or content.
9. Children’s Privacy
Our services are not intended for children under 13, and we do not knowingly collect information from them.
10. SMS Terms and Conditions
Upon messaging opt-in, the end user agrees to receive messages from Forward Storage regarding order updates, or account notifications.
End users can opt-out by replying STOP or request more information by replying HELP.
Message frequency varies. Message and data rates may apply.
If you need assistance or have questions about our SMS service, reply with "HELP" to any SMS message you receive, or contact our customer support team at 478-333-1183
